Essence and Team

Pedro Vilhena
Pedro Vilhena


Trademark Prosecution, Strategic Litigation and Data Protection

Academic Background
  • Master of Law from the University of Strasbourg
  • Specialist in Intangible Law at ESA-OAB / SP
  • Bachelor of Law from Mackenzie Presbyterian University
  • Professor of the postgraduate course in Innovation at the State University of Campinas (UNICAMP) and Intellectual Property and Entertainment at the Higher School of Advocacy (ESA-OAB / SP)
  • Visiting Professor at various institutions, including the University of Strasbourg, the Faculty of Law of the Federal University of Bahia and the industrial property authorities of Brazil, Colombia, Peru, Paraguay and Uruguay.
  • Data Protection & Cybersecurity in Brazil, June/ 2019, Chambers Global Practice Guides, Data Protection & Cybersecurity (co-authored)
  • Data protection in Brazil: overview, February/ 2019, Thomson Reuters Practical Law Data Protection (co-authored)
  • Data Protection Chapter Opening, September/ 2018, Brazil’s Best Counsel – Leaders League (co-authored)
  • Registrability of Nontraditional Trademarks in Brazil: Current Situation and Perspectives, October 31, 2016, The Trademark Reporter – INTA
  • Companies face new challenges regarding data protection in Brazil, May 1, 2015, Global Data Hub
  • Lessons from China, April 30, 2014, Managing IP
  • BRAZIL: Superior Court Allows Both Moral and Material Damages Claims, August 1, 2013, INTA Bulletin – Vol. 68 # 14
  • BRAZIL: New Guidelines for Collective Marks, February 1, 2013, INTA Bulletin – Vol. 68 # 3
  • Impacts of the 2014 World Cup Law on Brazilian Trademark Law, September 15, 2012, INTA Bulletin – Vol. 67 # 16
  • Determinant criteria for the sign notion in trademark law, April/ 2012, ESA´s Virtual Scientific Magazine (OAB/SP)
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